It wasn't clear how many of those are active, regular users, and the company didn't immediately respond to a request for comment. Those existing offerings have 31 million registered users, so the acquisitions will increase the number fourfold. It also owns the workout app MapMyFitness, which it bought in 2013. Under Armour already operates an online health and fitness network called Record, where people can store data from popular devices like the Fitbit and Jawbone. It "provides an opportunity to build long-term relationships with consumers, and ultimately we think we're going to sell a lot more shirts and shoes," Plank said.Įndomondo could help it grow its sales overseas, too, where more than three-quarters of the app's 20 million users reside. Under Armour hopes to use the information to expand sales of its clothing, hiking shoes and other products. In today's data-driven economy that could be some very valuable data, and it steps up the competition with rivals such as Nike, as well as a myriad of technology firms tackling digital health. That includes how much they sleep and exercise, what they put in their body and their nutrition needs, he said. "It's a piece in the puzzle toward having a total picture of the athlete," said Kevin Plank, Under Armour's CEO, in a conference call Wednesday.
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